Define your identity: who are you and who do you want to be in the future?


Identity creates meaning and recognition and thus simplification, trust and consistency for employees and customers. It helps to delineate ecosystems and partner landscapes, where borders are becoming increasingly blurred.

The brand is clearly the central element of identity. Identity and brand power consistent ideas generation for innovation and new customer groups.

The identity is sometimes difficult to grasp. Therefore, a little methodology helps. And stories from the lives of clients or employees help to bring the identity to life and to connect to their hearts of people.

Benefits for your organization

Our identity model

identity wheel

The process

In workshops you take following steps:

Program details

tailored to the situation of your organization:

Get in contact! I am eager to briefly reflect on the challenges you are facing!



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