Define your identity: who are you and who do you want to be in the future?
Identity creates meaning and recognition and thus simplification, trust and consistency for employees and customers. It helps to delineate ecosystems and partner landscapes, where borders are becoming increasingly blurred.
The brand is clearly the central element of identity. Identity and brand power consistent ideas generation for innovation and new customer groups.
The identity is sometimes difficult to grasp. Therefore, a little methodology helps. And stories from the lives of clients or employees help to bring the identity to life and to connect to their hearts of people.
Benefits for your organization
Tangible experience and recognition of the organization
Increasing confidence through reliability and consistency among all stakeholder
Understanding, inspiration, filter and control function in the innovation process
Greater differentiation in global market
Facilitating connectivity in ecosystem cooperation
Our identity model
In workshops you take following steps:
(1) Status - Mapping the current identity
(2) Update - Creation of the updated identity
(3) Test - Test of the updated identity
tailored to the situation of your organization:
structured workshop program
Appreciation of the breadth and depth of your organization
Assessment of the various elements in the identity model across hierarchy levels and stakeholders
Updated based on the current vision and ambition of the organization
Testing and consistency checking across different stakeholders
Joint planning of the various manifestations
Get in contact! I am eager to briefly reflect on the challenges you are facing!